Chuck E. Cheese Takes a Front Seat to Education

Date Posted: 10/7/2006

IIRVING, Texas, Oct 06, 2006 /PRNewswire-FirstCall via COMTEX/ -- Chuck E. Cheese is more than just a fun-loving character that hangs out in his over-the-top playhouse. He does have a serious side when it comes to education. Through the help of his namesake, CEC Entertainment Inc. the company has contributed a total of $1 million to elementary schools across the country as part of its school fundraising program, an initiative the company started in September 2004.

"We're all about having fun and being a place where a kid can be a kid," said Brenda Holloway, marketing manager, CEC Entertainment. "But we also realize the importance of learning and our responsibility to help schools get the equipment and items they need to do their job effectively."

Through the school fundraising program, participating schools host weekday events after school between 3 - 9 p.m. at a Chuck E. Cheese's restaurant. The company contributes 15 percent of all proceeds back to the school from sales generated by the event. Sales include all food, merchandise and token deals purchased at the register.

Chuck E. Cheese's customers can choose among menu items including freshly made pizza, wings, sandwiches, bread sticks and a salad bar. In addition, Chuck E. Cheese's offers games and rides for kids of all ages and a stage show starring Chuck E. and his musical friends.

"With the donated funds, schools can purchase playground equipment, educational materials, computers, books, art supplies -- whatever they need," said Holloway. "We provide all the materials needed to promote the fundraiser at their school." (For further information about the fundraising program, call 1-888-232-4386 or visit http://www.chuckecheese.com .) The program is available to non-profit public or private pre-school or elementary schools.

Tokens for Grades

As many students face their first report card of the year, some can expect more than a pat on the back for a job well done. CEC's Tokens for Grades incentive program continues to hand out Chuck E. Cheese tokens to deserving students.

Good grades really do add up. Just bring in a recent report card and receive up to 15 tokens per child with a food purchase. Learn more about this program at http://www.chuckecheese.com .

About CEC Entertainment, Inc.

The Chuck E. Cheese's concept has been in operation since May 1977 when the first restaurant opened in San Jose, Calif. CEC Entertainment, Inc. is headquartered in Irving, Texas, and trades on the New York Stock Exchange using a new ticker symbol (CEC).

CEC Entertainment, Inc. consists of 477 corporately owned and operated Chuck E. Cheese's restaurants and 45 franchise restaurants. The company operates in 48 states and 5 countries. CEC Entertainment, Inc. considers family restaurant/entertainment to be its sole industry segment.

SOURCE CEC Entertainment, Inc.

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