Little Caesars Pizza Helps Fuel the Detroit Tigers to the World Series!

Date Posted: 10/20/2006

DETROIT, Oct 19, 2006 /PRNewswire via COMTEX/ -- New York is known for its Coney Islands; Philadelphia has its Philly cheese-steak sandwiches; but in Detroit, Little Caesars Pizza is the clear winner for the Detroit Tigers and their fans. The Detroit Tigers, the 2006 American League Champs, and pizza industry-leader Little Caesars, well known for its innovative "Pizza!Pizza!" promotion and more recently, the convenient, value-oriented HOT-N-READY(R) promotion, are two winning franchises.

In Detroit, America's love for baseball and pizza has come together in true storybook fashion. Mike Ilitch, owner of the Detroit Tigers, has seen his dream of his Tigers contending for a World Series Championship come true -- and his ownership of Little Caesars Pizza helped make it all possible.

Like the red hot Tigers, Little Caesars offers one of the hottest concepts in the pizza business. It has experienced several years of strong growth. "Little Caesars has seen significant sales increases for five consecutive years, and we expect to extend that run to six in 2006," said David Scrivano, president, Little Caesar Enterprises, Inc. "This has also been a great year for the Tigers, and Little Caesars is proud to be the foundation business that allowed Mike Ilitch to build and purchase several businesses, including the Detroit Tigers."

This year, the Detroit Tigers brought Tigers fans a line-up of fresh new faces, renewed energy, and a commitment to quality. The result: an amazing 95 victories, including a four-game sweep to win the 2006 American League Championship.

Little Caesars demonstrates its commitment to quality by offering fans high quality products made with fresh ingredients for an outstanding value -- an "all-star line-up" that has swept the company to the top echelon of its league, as well.

"All our pizzas are created with fresh dough made in every store; fresh, never-frozen cheese; and sauce made with vine-ripened tomatoes," said Scrivano. "The Little Caesars HOT-N-READY(R) promotion includes a large, hot pizza for $5.00 at participating locations that's ready when they are --- it's our 'fastball.' During the World Series, fans can enjoy their two Detroit favorites by including Little Caesars wherever they watch the games and cheer on their Tigers."

"Little Caesars is so hot because in addition to high quality products for a great value that consumers really enjoy, it offers entrepreneurs an opportunity to own their own businesses and make decisions that impact their bottom line and their future," said Gary Vetter, president, Crossroads Financial, LLC. "I've been lending to Little Caesars franchisees, as well as franchisees with other brands for 15 years, and the Little Caesars opportunity is the best I've seen."

In 2005 alone, more than three billion pizzas were sold nationwide.(1) Of the $30 billion U.S. pizza industry, 35% is take-out.(2) Little Caesars is the #1 carryout pizza chain in the world.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Today, Little Caesars is the world's largest carry-out pizza chain, and one of the top four international pizza chains with restaurants on five continents. Little Caesars is expanding in prime locations across the country, and provides franchisees with ongoing training and support. It has a wealth of experience in all aspects of successful restaurant operation, and has consistently achieved industry "firsts" with product and system innovations. In addition, Little Caesars offers strong brand awareness with one of the most recognized characters in the country, Little Caesar.

SOURCE Little Caesars

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