Charley's Gilled Subs
With a national trend toward more healthful eating, grilled foods are rapidly gaining popularity over fried foods. Charley's menu specialties feature nutritionally beneficial foods.
Company president and CEO Charley Shin opened
his first restaurant in 1986 on the campus of The Ohio State University in
Columbus, Ohio. Fifteen years later his "really good" sandwich shop has
grown to nearly 200 franchise units across the United States and in five
countries worldwide. Charley now has formed a team of professionals
targeting leadership in both brand equity and store expansion within the
Sub-sandwich niche of the Fast Casual Restaurant sector.
With a national trend toward more healthful eating, grilled foods are
rapidly gaining popularity over fried foods. Charley's menu specialties
feature nutritionally beneficial foods, including made-to-order grilled
steak or chicken sandwiches and fresh-cut gourmet fries, as well as freshly
squeezed lemonades and a variety of fresh salads and soups - therefore
offering today's health-conscious and yet taste-loving consumers a better
alternative to the higher-calorie and fat-laden menu offerings of most
competitors.
Recent food and lifestyle trends show that today's restaurant patrons want
quick service - but not necessarily those offered by "fast food" formulas.
The Fast Casual concept that Charley's Grilled Subs restaurant offers its
diners is a high-quality quick-service experience; with premium foods;
energetic and attentive employees; enjoyed in a comfortable store ambiance
and within a fun "watch-it-cooking" atmosphere. There's no compromising on
taste with our premium fresh products and our made-to-order service that can
fulfill every customer's food preferences.
In their 15 years of doing business, Charley's has been recognized at the
"top" of more than 10 national lists for successful franchising,
entrepreneurship and management. A key strength of our operation is the
ongoing franchisee support provided by our professional management team and
our productive programs. As one franchisee stated, "This is the best
business opportunity out there. The team at Charley's consistently develops
products that taste best -- and then they provide the training and expertise
to make it and serve it consistently the right way."
At Charley's our mission is to be America's Best "Fast Casual"
restaurant chain; our pledge is to provide Charley's entire franchise family
with the most winning business formula in the industry.
Key Advantages of Charley's Grilled Subs
Uniquely positioned in the fastest growing segment of the restaurant
industry, "Fast Casual."
- Fast Casual sandwich concepts, positioned between fast food and
sit-down restaurants, are growing at an annual double digit rate, more
than double the rate of any other restaurant segment and have a 7.5%
compounded sales growth projected through 2006 (Technomics -2002 top 100).
- Charley's Grilled Subs is in a unique niche offering a premium, great
tasting grilled sandwich, made-to-order fresh right in front of the
customer, served hot in 90 seconds or less, in an upscale and engaging
environment.
- A proven, leadership concept with almost 200 locations has opportunity
for growth to 3000 locations in North America alone, "ground floor
opportunity." Superior food and locations are making Charley's
recognizable across the country.
- Creating a relational network of successful restaurant operators and
marketers (not just selling franchises). A proven development program
guides each franchisee from financing through opening. A strong Franchisee
Advisory Counsel along with continuous operating and marketing support
help stimulate franchisees to continuous success.
- One of the most affordable franchise food operations available.
Investment dollars are low and a simple operating system supports low
operating costs as a portion of total sales.
FAQ's
What does Charley's Grilled Subs™ look for in a franchisee?
- We are looking for individuals with a successful track record. We are
especially looking for individuals with P&L responsibility and successful
experience in managing people and developing/implementing marketing
programs. Successful retail management/ownership is extremely valuable
experience.
What makes Charley's Grilled Subs unique in the sandwich segment?
- Superior Taste! It is grilled, served hot, fabulous ingredients and
sauces, and plenty to fill the heartiest eater.
- Charley's quick service stands apart from the traditional fast food
eateries by always offering freshly produced made-to-order foods in 90
seconds or less.
- We provide a superior customer experience by inviting customer
interactions and show-like observations at each step of our food
preparation process. Furthermore, our innovative store ambiance and
comfortable surroundings offer our guests a highly engaging atmosphere
that invites a relaxing and social dining stay or a quick take-out
alternative.
Where are Charley's restaurants located?
- Everywhere!
- There are nearly 200 "mall scene" and "street scene" Charley's
franchise units across the country, in 38 U.S. states and Canada, and
around the world (now in Japan, Korea, Germany and Guam).
- We are in airports, mall food courts, on college campuses, on military
bases, and in most other retailing venues inviting to specialty
restaurants.
What about financing? Does Charley's offer financing? How much money
do I really need to open a Charley's restaurant?
- You will need a minimum of $75,000 in liquid assets and at least
$200,000 net worth to qualify for additional financing secured through
third-party lending sources which Charley's recommends.
- Charley's does not offer financing.
What is Charley's initial franchise fee?
- There is a one-time franchise fee of $19,500 for a single unit.
- For Market Development agreements the fee is $10,000 for each
additional unit.
Once I am approved how long does it take to open my store?
- The specific location and existing build-out condition will vary
significantly and consequently the time to open.
- Opening could be as quickly as 60 days from signing a franchise
agreement.
- Typically it will take six to eight months from the signing of your
franchise agreement to celebrating your opening day.
What kind of support does Charley's offer me?
- We need you to be a successful business partner as a franchisee, so we
offer you guidance for all processes including obtaining financial
support, designing and constructing a location, and operating a successful
restaurant.
- Our training for up to three people per location is comprehensive and
includes 4 weeks of time prior to opening.
- Our opening support helps to create a successful business launch.
Franchise Data |
| Business: |
Grilled subs and sandwiches |
| Established: |
1986 |
| Franchised: |
1991 |
| Cash Investment: |
$75,000 |
| Total Investment: |
$122,000 - $294,000 |
| Franchise Fee: |
$19,500 |
| Royalties: |
5% |
| Financing: |
3rd party |
| US Franchises: |
167 |
| Non US Franchises: |
11 |
| Territories Sought: |
All US and Canada |
| Exclusive Territories: |
--
|
| Home Based Option: |
--
|
| Kiosk Based Option: |
--
|
| Training: |
Yes |
| Desired
Experience: |
General business |
| Required Employees: |
20 |
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Charley's Gilled Subs
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