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Category: Food and Beverage

5 & Diner Logo 5 & Diner

The no-holds-barred 50’s flashback restaurant with affordable, top-quality food including award-winning burgers and shakes.

In 1989, Kenny Higginbotham had a vision that he could create a place where people would be transported in time to a place where life was simpler. Kenny bought a diner in Phoenix and spent the next two years developing his concept. In the process he created the legendary 5 & Diner Restaurant—the no-holds-barred 50’s flashback theme with affordable, top-quality food including award-winning burgers and shakes. Kenny’s concept continues to evolve and expand. The 5 & Diner has become a landmark in Phoenix and a tradition for many, including movie stars, sports celebrities and our faithful guests.

Today there are company-owned and franchised 5 & Diner restaurants streching from coast to coast, and we are building new diners all the time. Our first two diners were modular buildings, however we now build all our Diners on site.

The conceptual development of the 5 & Diner brand is the result of food trend research and careful evaluation, creative planning and years of experience from a man who is passionate about perfection. Our stores have evolved since 1989 in response to customer preferences, but three core objectives have remained unchanged: quality food, value pricing and an atmosphere that takes our customers back in time to a simpler time.

Our concept is more than just a 50’s-style diner with 12 signature burgers. We are also a family destination, complete with a full menu featuring breakfast, lunch, and dinner. We specialize in mouth-watering Omelets, Skillet Breakfasts cooked to perfection, delicious Sandwiches, world famous Meatloaf and Chicken Fried Steak, fabulous BBQ Ribs, popular Caribbean Citrus Glazed Salmon and scrumptious desserts. And we can’t forget those world-famous Malts and Shakes made with All-natural Breyer’s Ice Cream. At the 5 & Diner, you can always feel comfortable pulling some tables together with your friends and staying as long as you like. We are a fun, comfortable and easygoing restaurant, like the personalities of our customers.

Franchise Data

Business: Fun, comfortable and easygoing restaurant
Established: 1989
Franchised: 1991
Cash Investment: $300,000
Total Investment: $1,100,000 - $1,100,000
Franchise Fee: $35,000
Royalties: 5%
Financing: Third Party, on SBA approved list
US Franchises: 18
Non US Franchises:
Territories Sought: All States
Exclusive Territories:
Home Based Option: --
Kiosk Based Option: --
Training: 5 Weeks at Corp Store/2 Weeks on Site
Desired Experience:
Required Employees: 50

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