W.G. Grinders
When you become a W.G. Grinders franchisee, you benefit from the experience of those who have devoted thousands of hours to developing the W.G. Grinders system.
Own a business made efficient by design.
Every component of the W.G.
Grinders business, from recipe development to restaurant design to customer
service techniques, has been tested and refined for performance. When you
become a W.G. Grinders franchisee, you benefit from the experience of those
who have devoted thousands of hours to developing the W.G. Grinders system.
The W.G.
Grinders style.
The engaging, comfortable style of a W.G. Grinders restaurant is immediately
apparent. The floors are distinctive black and white alternating tile squares,
and the glass cases exhibit fresh breads, meats, and salads to give the customer
the initial feeling of being in a delicatessen. Curved glass block walls separate
areas and add to the restaurants' look, while soft neon lights, an open ceiling,
and full length windows accent the warm, comfortable, but casual atmosphere. Take-out
dining can account for a substantial portion of the W.G. Grinders restaurants'
sales. Party sandwiches can be prepared on 3 foot rolls. Vegetable and cheese
platters, deli trays, and other specialty orders provide a way to generate
add-on sales and build recognition of the W.G. Grinders' name. FAX menus, corporate
meeting menus, and a kid's menu also effectively generate take out sales.
Enjoy dedicated, ongoing business development support. As
an owner of a W.G. Grinders franchise, you'll benefit from a business system
that's ready to run. The W.G. Grinders franchise includes a full range of start-up
and ongoing support services, including:
Use of
the W.G. Grinders name and logo. The W.G. Grinders distinctive
name and logo offers you the confidence that customers will recognize
and appreciate the quality food and service it represents.
Thorough
training in food preparation and restaurant management. You
will participate in an extensive classroom and on site training program
covering preparation of W.G. Grinders' exclusive oven-baked sandwich
and fresh salad preparation techniques.
State-of-the-art computer software. Proprietary software
to handle restaurant management in such areas as time clock procedure, scheduling,
labor tracking, inventory, sales comparisons and reports.
A confidential
franchise operations manual. You will have a confidential
W.G. Grinders Operations Manual on site which details the daily procedures
involved in operating a W.G. Grinders restaurant.
Volume
buying power. You will be able to make substantial savings
on many inventory and food items because of volume discounts available
to the W.G. Grinders franchise organization.
Design
and construction. The W.G. Grinders staff will give you the
benefit of our experience in design and build-out of your restaurant.
Complete
equipment specifications. You will have a complete list of
equipment and sources of supply well in advance of your construction
needs.
Advertising and promotion. You will be provided with
promotional programs, including advertising materials and strategies.
Field
Support. W.G. Grinders field staff will make periodic consulting
visits to answer questions on marketing and operations issues.
Franchising offers valuable competitive advantages.
By
providing established operating techniques, recognized trade names, buying
power and other business services, franchising is making the dream of business
ownership a reality for a growing number of qualified entrepreneurs.
- Sales through franchised
businesses now account for more than 1/3 of all retail sales, and are expected
to top $1 trillion by the year 2000.
- On average, only 4% of franchises
fail each year, compared to independent business failures estimated as
high as 38%.
- 94% of franchising companies
responding to a recent survey reported that their operations were successful.
- Sales through franchised
businesses have out-paced GNP growth by 1000% in recent years.
The W.G. Grinders franchise program
is designed to allow the advantages of franchising to go to work for you.
Questions & Answers
Q. What type of franchise is available?
A. W.G. Grinders Franchise, Inc. offers INDIVIDUAL franchises for
the operation of restaurants featuring carry-out, counter and on-premises
dining services featuring, s and other sandwiches, salads, soups, vegetables,
desserts, and at certain locations, beer and wine.
Q. How
much does the franchise cost?
A. The total estimated investment for this franchise ranges from
$225,000.00 - $350,000.00, including an initial license fee of $22,500.00.
The license fee helps to cover the cost of providing you with business
opening assistance, initial training, and other support and franchise
development services. In addition to the franchise fee, the total investment
figure includes the cost of working capital and other expenses.
Q. How
much is the license fee?
A. The license fee is 4.5% of gross sales derived from the franchised
business and is paid weekly. This fee entitles you to continued use of the
W.G. Grinders name and trademarks, access to operating systems, marketing assistance,
ongoing business development, consulting, and other benefits that come with
being a part of the W.G. Grinders organization.
Q. What about advertising?
A. Building recognition of the W.G. Grinders name and reputation is
an important part of any business. You will spend approximately $3,500.00 on
Grand Opening Advertising before the second month of operation. W.G. GRINDERS
FRANCHISE, INC. will guide you to attain the most effective results during
this Grand Opening period. You will also spend 2% of your gross sales each
month on local advertising and promotions which may include newspaper advertising,
direct mail advertising, couponing or promotional items through other media.
Additionally, you will contribute 2% of your Gross sales to a National Franchise
Advertising Fund. Your contributions will be combined with those of all other
franchisees, as well as like amounts submitted by the franchisor on behalf
of all company-owned units.
Q. How
much training is provided in the W.G. GRINDERS FRANCHISE, INC. system
of operations?
A. You and one of your employees will participate in an initial
training course of approximately 4 weeks at a location we specify. This
course provides classroom as well as on-the-job training in all aspects
of the business including cooking, management, personnel issues, cashier
training and responsibilities, and operating procedures. Additionally,
for 2 or 3 days immediately before and 1 to 2 weeks following the opening
of your franchised business, one of our Company's representatives will
help you with the opening of your business.
Q. What
form of continuing guidance will I receive?
A. You will receive periodic visits from your franchised representative
who will provide guidance and quality control, and answer any questions you
may have. The Franchisor may periodically provide refresher training programs.
You will receive a copy of the Confidential Operations Manual, which covers
the policies and procedures involved in running your business.
Q. What's
my next step?
A. Just complete the Franchise Evaluation Request Form, then return
it to us. If, after reviewing your qualifications, we feel you have the potential
to join the exciting W.G. Grinders organization, you'll be invited to meet
us in person.
Franchise Data |
| Business: |
Grinders, sandwiches |
| Established: |
1986 |
| Franchised: |
1996 |
| Cash Investment: |
$80,000 |
| Total Investment: |
$250,000 - $300,000 |
| Franchise Fee: |
$22,500 |
| Royalties: |
4.5% |
| Financing: |
3rd party |
| US Franchises: |
24 |
| Non US Franchises: |
0 |
| Territories Sought: |
All US |
| Exclusive Territories: |
|
| Home Based Option: |
--
|
| Kiosk Based Option: |
--
|
| Training: |
4 weeks in store, then 4 weeks assistance in openi |
| Desired
Experience: |
Industry experience, general business |
| Required Employees: |
25 |
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W.G. Grinders
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