Skinovative
There has never been a better time to participate in this exciting industry as the demand for effective, non-invasive cosmetic treatments continues to rise.
The Growing Skin Rejuvination Market
Historically the skincare and cosmetic industry have shown strong growth. Even in economic down turns, the industry has remained solid. A combination of demographic trends and innovative technology have created an unprecedented demand for non-invasive cosmetic procedures: an aging population, proliferation of photoaging and the general need to look and feel good are all contributing factors.
The momentum is creating a new paradigm of distribution as consumers search for more effective products and procedures. Traditionally, physicians who perform surgical and non-surgical procedures have been the major benefactors of the recent trends. However, this physician model is changing as savvy business entrepreneurs have entered the market and have increased public awareness and access to these types of services through advertising and placement in retail settings. According the American Society for Aesthetic Plastic Surgery, non-surgical cosmetic procedures have increased by over 470% from 1997 to 2003.
The approach to photoaging skin has expanded beyond a one-stage procedure to now include preparatory medical therapy and post-treatment cosmeceutical topical therapy to maintain results and prevent further photodamage. Thus, the cosmetic clinic's office has become not only a one-time treatment session but also an educational setting for skin protection and care and a marketplace for the patient to obtain the necessary topicals for skin protection.
What makes Skinovative different?
Most Medspa franchisors have limited hands-on experience in the laser skin care industry and offer only a very limited number of generic treatments (laser hair removal, microdermabrasion, intense pulsed light therapy, Botox, and collagen fillers). Their lack of skin care experience and the limited number of treatments they offer make these opportunities unattractive investments. They offer the same basic services as all other MedSpa franchisors with very little differentiation other than a brand-name, which is often not protected by a registered trademark.
Skinovative, on the other hand, has owned and operated a laser center for several years and has extensive hands-on clinical and business experience. In addition, Skinovative® offers a broad scope of clinical services that offer additional pillars of financial stability and growth, some of which include: radio frequency skin tightening, chemical peels, sclerotherapy, MicroLaserPeel skin resurfacing, laser tattoo removal, mole and skin lesion removal, and photodynamic acne & skin therapy. Our franchisees are trained on all of these exciting treatment modalities, not just the basics offered at most "MedSpas." Skinovative® has also received a registered trademark award for its brand name with the U.S. Patent and Trademark Office.
The Vision
Within the next few years, our goal is for Skinovative® Laser Centers to become a nationwide chain of identical laser clinics providing the most effective non-invasive cosmetic treatments available at the highest standards of quality and service.
Customers can go to any Skinovative® Center and receive the same experience every time: convenient locations in retail mall settings, convenient hours, prompt, personalized efficient service, answers to all cosmetic questions during a no-charge consultation, a beautiful, relaxing environment, and treatments that focus on clinical effectiveness. Skinovative® will continually innovate to remain at the leading edge of its industry.
Our goal is for Skinovative® to be viewed as the "number one" source to get specific answers to clients' cosmetic laser treatment questions. Clients have complete confidence in our knowledge and recommendations. Staff members are trained in all aspects of the Skinovative® concept and its services.
Skinovative® is designed to serve all economic classes by creating financing options for every client. Although all types of people are attracted to Skinovative, it appeals primarily to women ages 40 to 59 who are interested in maintaining a youthful appearance.
Because Skinovative® is located in high-volume retail mall settings, it targets the impulse buyer who has never bothered to schedule a consultation with a traditional medical clinic. Skinovative® Laser Centers employ highly trained and certified sales consultants (non-physicians) who spend approximately 1 hour with each client to educate them about the services offered by Skinovative.
Through Skinovative's years of experience, it is careful not to "over-hype" treatments or results, as this inevitably creates unsatisfied clients who are not typically retained within the business. It attempts to establish a long-term relationship with the client by following its creed to "underpromise" and "overdeliver". Skinovative® clients appreciate honesty and are well-educated during the consultation process.
Franchise Data |
| Business: |
Non-Invasive Skin Care |
| Established: |
2002 |
| Franchised: |
2004 |
| Cash Investment: |
$300,000 |
| Total Investment: |
$300,000 - $1,200,000 |
| Franchise Fee: |
$60,000 |
| Royalties: |
5% |
| Financing: |
Yes, 3rd Party |
| US Franchises: |
1 |
| Non US Franchises: |
|
| Territories Sought: |
All States |
| Exclusive Territories: |
|
| Home Based Option: |
--
|
| Kiosk Based Option: |
--
|
| Training: |
6 Weeks. |
| Desired
Experience: |
Business and Marketing |
| Required Employees: |
8 |
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Skinovative
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