Massage Envy
Massage Envy is creating a revolution in relaxation by providing customers with many advantages, including affordable membership-based pricing, attractive, efficient massage clinics, a wide range of professional services, and customer convenience.
The demand for massage therapy is booming!
 In launching a new business venture, there is no substitute for being in the
right place at the right time. And we can’t think of a better place to
be than in the booming massage therapy market. To relieve the stress of their
modern lifestyles, as treatment for a medical condition or just plain relaxation,
record numbers of Americans are getting an unprecedented number of massages.
Created by a team of experienced health-club, wellness, massage and business
professionals, the innovative Massage EnvySM* concept was created to meet the
growing demand for quality massage services that are affordable, convenient and
appealing to a broad base of massage consumers.
The Massage Envy franchise program was designed to enable qualified individuals
and groups to get in on the ground floor of a franchise concept that is revolutionizing
relaxation.
If you’re looking for a timely investment opportunity with serious potential,
welcome to the Massage Envy franchise program.
The market for massage is huge… and growing rapidly.
- Consumers spend between $4 and $6 billion annually on massage
therapy.
- They visit massage therapists 116 million times per year.
- Those who seek therapeutic massage from trained professionals
average 7 visits per year.
- 17% of all Americans have had a massage in the past year.
- The percentage of Americans using massage therapists has doubled
since 1997.
- Doctors are increasingly including massage therapy as treatment.
- 14% of Fortune 500 companies now offer massage as an employee
benefit.
- The growing population of elderly and aging baby boomers continues
to fuel an
unprecedented demand for massage therapy.
Why Massage Envy is a great business to own.
From its inception, the Massage Envy concept was designed to be a great business
to own. As a Massage Envy franchise owner, you’ll enjoy a number of advantages,
including:
A Truly Unique Approach to Massage
When you become a Massage Envy franchise owner, you are joining the team that
pioneered membership-based massage services. Massage Envy is committed to maintaining
its position as the innovative leader in mainstream massage.
Innovative Facility Design
From exterior signage to facility design to décor specifications, Massage
Envy clinics are designed to provide a compelling image, an inviting and functional
environment and the highest degree of operational efficiency at the lowest possible
cost.
Attractive Membership Pricing Structure
Providing attractive membership pricing in exchange for an ongoing monthly membership
fee is one of the key innovations of the Massage Envy concept. The membership
fee and automatic payment structure is designed to encourage ongoing member participation
and visits, a steadier, more predictable sales cycle and to reduce administration
time and billing time.
Aggressive Marketing Programs
The Massage Envy locations deploy energetic marketing programs designed to attract
first-time clients, to establish a strong referral network and to encourage high
client usage and retention. Tactics include radio, TV, direct mail, print, public
relations, phone directory, word-of-mouth, in-store and email marketing campaigns.
Fully Computerized Operations
While massage may be an ancient art, our massage clinic management system is
state-of-the-art. Massage Envy customized management software helps coordinate
all aspects of the business, from massage room, therapist and employee scheduling
to membership and sales tracking to financial management and reporting.
Professional Working Environment
Therapists appreciate working at Massage Envy for what it provides: pre-scheduled
and pre-sold massage clients, a professional work environment, oils, linens and
supplies and the camaraderie of other Massage Envy therapists.
Multiple Revenue Opportunities
In addition to potential membership and core service fees, Massage Envy clinics
are designed to maximize sales through additional potential revenue centers,
including gift card/gift certificate sales, retail sales of massage, aromatherapy
and related products and services such as in-home massage, on-site corporate
massage programs and special events opportunities.
Franchise Data |
| Business: |
Professional and therapeutic massage |
| Established: |
2002 |
| Franchised: |
2002 |
| Cash Investment: |
$250,000 |
| Total Investment: |
$246,000 - $835,000 |
| Franchise Fee: |
$140,000 |
| Royalties: |
5% |
| Financing: |
Provided by 3rd Party |
| US Franchises: |
36 |
| Non US Franchises: |
|
| Territories Sought: |
All States |
| Exclusive Territories: |
|
| Home Based Option: |
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|
| Kiosk Based Option: |
--
|
| Training: |
Initial Week and Ongoing |
| Desired
Experience: |
No Experience Required |
| Required Employees: |
12 |
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Massage Envy
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